Sunday 18 May 2014

Alexander Wang for H&M

H&M are always on point when it comes to high street meets high end collaborations. In 2004 Karl Lagerfeld kicked things off with a collection that was supposed be be in stores for 2 weeks, yet lasted just 1 day as people flocked in a mass panic to buy as much Lagerfeld as they could. The year after saw a collaboration with Stella McCartney and then Roberto Cavalli, Jimmy Choo and Versace, just to name a few!

And then, announced at Coachella last month, Alexander Wang will be the next designer to team up with the high street brand to create an affordable yet luxe collection. Wang has said that he aims to create "Clothes that girls want to wear" (1) and as of November 6th ladies....we will be able to afford to!

VERSACE FOR H&M (2)


LANVIN FOR H&M (2)





Sources
(1) “Alexander Wang,” by Holly Shackleton. i-D, January 2009. http://i-donline.com/magazine/the-beautiful-issue/alexander-wang/

(2) "H&M Collaborations" by Vogue. http://www.vogue.co.uk/topic/hm-collaborations 

1 comment:

  1. I cannot wait till this collection comes out. xx

    Julie
    www.rainingcake.com

    ReplyDelete